Description

If a small glass of milk carried within it a story of extraordinary success – would you be eager to read it?

This is precisely the journey “Tryst with Marketing” invites you on. Step into the epic story of iconic Amul brand and discover rare insights from GCMMF’s former Managing Director, Mr. B.M. Vyas, as he traces the cooperatives’ inspiring journey – from modest beginnings to becoming a world- renowned force.

With powerful lessons on strategic resilience, the narrative shows how organizations can navigate complex political, social and business landscapes with vision and perseverance. The book highlights GCMMF’s triumph over multinational corporations as well as internal and external challenges. It transcends a mere business tale, serving as an enduring source of motivation for anyone aiming to convert obstacles into enduring success. This book also captures the role of many political leaders as well as professionals who contributed immensely to build GCMMF (Amul).