Description

If a small glass of milk carried within it a story of extraordinary success—would you be eager to read it?

That is precisely the journey Tryst with Marketing invites you on—a powerful exploration of how an organization rose from humble village roots, overcame daunting roadblocks, and achieved global acclaim.

Step into the epic story of the iconic Amul brand and discover rare insights from GCMMF’s former Managing Director, Mr. B.M. Vyas, and author Himanshu Vyaas, as they trace the cooperative’s inspiring journey—from modest beginnings to becoming a world-renowned force.

This book brings alive the trials and triumphs behind Amul’s transformation into a multi-billion-dollar powerhouse, boldly defeating multinational giants at their own game. It reveals that marketing is not a solitary act but a symphony of collaboration, where every element unites seamlessly to create lasting impact.

With powerful lessons on strategic resilience, the narrative shows how organisations can navigate complex political, social, and business landscapes with vision and perseverance.

Tryst with Marketing is more than just a business biography- is a timeless source of inspiration, urging you to embrace challenges, harness collective strength, and strive for excellence in every endeavour.