Description

The Invisible Threads of Marketing is a strategic, story-driven guide to building brands that resonate in today’s complex marketplace. Blending sharp insights with uniquely Indian metaphors—from nukkad nataks to ant colonies—this book simplifies the chaos of marketing into clear, actionable ideas. Across fifteen fast-paced chapters, it covers everything from consumer psychology and segmentation to branding, pricing, innovation, content, and digital strategy. Designed for marketers, entrepreneurs, and curious learners alike, it draws from real-world scenarios and cultural nuances to help you connect the dots between timeless human behaviour and modern marketing techniques. Whether you’re planning a campaign, launching a product, or sharpening your brand’s purpose, this book equips you with practical frameworks, fresh perspectives, and thought-provoking questions. It’s not about textbook jargon—it’s about what actually works in the field. Discover the invisible threads that turn ideas into impact—and brands into belief systems.